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“Web Appeal” Has Replaced “Curb Appeal” in the Home Buying Process



We are living in an increasingly digital world. And with the popularity of social media and video distribution sites such as YouTube, Facebook and Twitter most homebuyers are choosing to begin their real estate search on the Internet — with their computer, smartphone or tablet.


While many professional photos showcasing a home are good for selling, one professional video of it is even better! ? Real estate listings that include a video have been proven to receive over 400% more inquiries than listings without. And with posting videos to YouTube, the second most popular search engine behind Google, your listing has the opportunity to be seen more.


Real estate videos have been around for years, but have recently gone through a facelift. The norm used to be a slideshow of photos and music that "moved around,” but now, professional real estate photographers can produce high-quality video walkthrough tours of a home, to give prospective home buyers a virtual tour of the home — from the comfort of their own! Visual marketing via virtual tours and real estate video is crucial to attracting buyers and convincing sellers to list with you. People want the option to explore the homes they’re interested in, not just read about them, and many people find the home they want before they even call a real estate agent.


Because emotion figures prominently in home buying decisions, appeal to them in the strongest possible way with professional real estate video services that will save you time and money in the long run, sell more properties and achieve more top rankings on search engines.


At Kate Morrison Photography, we offer video and photography, virtual staging and design for realtors, management companies, interior designers and architects/builders. Our objective is to exceed our customers’ expectations by closely consulting with them throughout the process and delivering the highest quality work. For more information, give us a call today.

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© 2020 by Kate Morrison                     
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